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  4. 04 July 2024

Pure Collection: purity that is versatility of use.

In the Spirits world, glass packaging continues to be a very important component. The key element in the construction of brand and product identity, in the consumer's perception of these, in storytelling, and of course in the definition and affirmation of positioning. Current trends still show a strong emphasis on quality, sustainability, customisation possibilities and innovation, elements that we have integrated into our new bottle collection. After the success of our previous collection, the Lines Collection, we decided to take it (stylistically) a step further.  This time, in response to the needs of a changing market and the growing demand for simplicity and elegance, we decided to completely change our approach by proposing a collection that made purity the key design element. An aesthetic minimalism that is a full emanation of sober, modern, elegant, new design.
The Pure collection is the sublimation of simplicity, elegance and purity. BODHI, LILY, CAMELIA, have clean, soft, flowing and sinuous lines, capable of evoking in their forms the freshness and authenticity of their contents. Pure aesthetics here become infinite versatility of use.
Medium height, clean but studied lines, and wide mouths are some of the peculiarities of these bottles that make versatility their iconic feature. These bottles were created for spirits, but find their greatest expression in what is one of the biggest trends of the moment: the non-alcoholic (no alcohol) and low-alcohol (low alcohol) drinks segment.
A contemporary design packaging, reminding us that glass is the material par excellence in enhancing the content while preserving its organoleptic characteristics.

Discover the collection, click here.