The latest reports about packaging innovation trends show that sustainability is an increasing factor in final consumer purchasing decisions. Awareness and sustainability are not abstract concepts, they concern everyday life and choices. The Beauty world also begins to feel this need more decisively and finds in the glass the answer to two main topics: the content protection from the oxidation and deterioration process and, at the same time, the possibility of welcoming the content into a precious pack, elevating both the product and the brand positioning. We can reduce the consumption of plastic also with a conscious beauty routine, choosing plastic free products that are good for both the planet and our skin.