In today's crowded, competitive and challenging market, packaging is not only an element of differentiation in consumer choice, but is in effect a multi-sensory experience. Seeing the container as an element of primary interaction between consumer and product, we immediately understand its importance in attracting attention and conveying messages.
Ginnasium is a special project that builds on this great starting point and, by bringing together the best players in the world of packaging, now offers the first neuromarketing study of gin design, demonstrating how shapes and details influence the final choice of consumers.
5 designers, 7 partners, 1 studio that will revolutionise the way we look at and understand the container.
THE PROJECT
Designing an alcohol bottle is a skill that requires the ability to carefully dose and mix the 'ingredients' available to the designer, in order to create a result that is unique, engaging, and at the same time capable of expressing the communicative concept.
With Ginnasium, we have given voice to 10 gin designs, all created on VETROelite bottles, which tell fragments of stories and cultures of some of the most fascinating regions of southern Italy. 10 premium packages in which details, textures and refinements are key elements in enhancing materials and creating a unique consumer experience.
After the creation of the projects, through the collection of empirical data and the use of advanced technologies, consumer preferences and behaviour were explored in order to understand how packaging captures attention and how its elements, both individually and as a whole, emotionally convey the identity and story of a product to the consumer.
The result is incredible, never predictable. The collaboration between so many partners and designers is proof that combining excellence creates beauty and innovation.
Ginnasium is a special project that builds on this great starting point and, by bringing together the best players in the world of packaging, now offers the first neuromarketing study of gin design, demonstrating how shapes and details influence the final choice of consumers.
5 designers, 7 partners, 1 studio that will revolutionise the way we look at and understand the container.
THE PROJECT
Designing an alcohol bottle is a skill that requires the ability to carefully dose and mix the 'ingredients' available to the designer, in order to create a result that is unique, engaging, and at the same time capable of expressing the communicative concept.
With Ginnasium, we have given voice to 10 gin designs, all created on VETROelite bottles, which tell fragments of stories and cultures of some of the most fascinating regions of southern Italy. 10 premium packages in which details, textures and refinements are key elements in enhancing materials and creating a unique consumer experience.
After the creation of the projects, through the collection of empirical data and the use of advanced technologies, consumer preferences and behaviour were explored in order to understand how packaging captures attention and how its elements, both individually and as a whole, emotionally convey the identity and story of a product to the consumer.
The result is incredible, never predictable. The collaboration between so many partners and designers is proof that combining excellence creates beauty and innovation.
In collaboration with
THE PARTNERS
Apparently just a container, in detail the synergetic collaboration of many unique actors. Many players in the packaging system took part in the Ginnasium project, allowing the designers to customise our bottles even more.
VINOLOK: a company specialising in glass closures, has created the right match between cap and bottle.
UPM RAFLATAC: an international manufacturer of self-adhesive paper and film labelling materials, which, by offering different types of paper, enriched the narrative of the concepts.
SOVEMEC: a leading company in the adhesive and capsule printing sector, which gave materiality to the creative ideas of designers.
LUXORO: a leader in packaging refinement solutions, giving preciousness to label details, elevating products to works of art.
T&K: a company specialising in supplying consumables for the press room, contributed inks and varnishes to the project, offering its advice on making the best use of them.
SENSECATCH: a research and consultancy company specialising in applying neuroscience and behavioural psychology to marketing and consumer experience measurement, finally made the study possible.
Apparently just a container, in detail the synergetic collaboration of many unique actors. Many players in the packaging system took part in the Ginnasium project, allowing the designers to customise our bottles even more.
VINOLOK: a company specialising in glass closures, has created the right match between cap and bottle.
UPM RAFLATAC: an international manufacturer of self-adhesive paper and film labelling materials, which, by offering different types of paper, enriched the narrative of the concepts.
SOVEMEC: a leading company in the adhesive and capsule printing sector, which gave materiality to the creative ideas of designers.
LUXORO: a leader in packaging refinement solutions, giving preciousness to label details, elevating products to works of art.
T&K: a company specialising in supplying consumables for the press room, contributed inks and varnishes to the project, offering its advice on making the best use of them.
SENSECATCH: a research and consultancy company specialising in applying neuroscience and behavioural psychology to marketing and consumer experience measurement, finally made the study possible.
